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nbc news audience demographics

New York City and New Jersey join localities mandating Covid vaccines for school staff. The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. 2023 Variety Media, LLC. The CW was fifth in ratings with a 0.1 and in . In 2015, the average age of a prime-time viewer was 68. At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. He has never been a management stooge. According to comScore, CNBC reached a record 84.9 million average monthly unique visitors in 2020, which was up 56% year-over-year, resulting in eleven straight months of double-digit,. Of course, despite cord cutting and more competition there remain far more cable channels available in homes than streaming providers of broadcast networks. Just 22% of Americans are liberals. There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. The Federalist, by Eddie Scarry Original Article. "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. (+1) 202-419-4300 | Main As a result, in 2021 the number of cable networks averaging over one million viewers in primetime dropped to nine, with three of them news channels. Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. By contrast, just half of regular viewers of daytime talk shows trust some news sources more than others; nearly as many (45%) say the media are pretty much the same. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. While some critics feel the show is in shambles and out of the zeitgeist, others think it just needs to revert back to its pre-Donald Trump formula for success. 633,455: The number of deaths in the United States from the virus so far, per the most recent data from NBC News. In 2011, the Disney Channel ranked second among all cable networks averaging 2.65 million viewers in primetime. The article includes data from Nielsen showing the median age of viewers of the 10 most popular shows on TV in the 2017-2018 season. MSNBC ranked third (behind Fox News and ESPN) with 1.54 million primetime viewers and CNN averaging 1.11 million primetime viewers ranked sixth. Just 29% of all Americans are college graduates. On Sunday night, Florida Gov. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, The changing face of Congress in 8 charts. All rights reserved. Fast forward ten years and the average audience delivery of USA in 2021 totaled 848,000 viewers, a decline of 73%. Fox News viewers in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand. Mutual Fund and ETF data provided by Refinitiv Lipper. Statista. For example, 67% of Fox News viewers support a wall or fence along the Southern border, while 70% of MSNBC watchers oppose this. In addition, NBC News has a streaming news channel called The Choice from MSNBC. Here are those rankings, inclusive of all programming: 1) CBS: 9.7 million (-12%) 2). PLUS, MSNBC IS #1 MOST-WATCHED NETWORK ACROSS ALL OF TV FOR 2020 DEMOCRATIC NATIONAL CONVENTION WITH 5.7 MILLION VIEWERS, NBC NEWS DIGITAL DRAWS MORE THAN 110 MILLION VIDEO STARTS, MORE THAN 4.5 MILLION TOTAL HOURS WATCHED. nbcnews.com's audience is 61.26% male and 38.74% female. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. NBC's "Today" has finished the 2015-16 TV season as the No. In June 2011, USA debuted Suits, with Meghan Markle to join Royal Pains, Psych, Burn Notice, Covert Affairs among several other original scripted dramas. Other top tier cable networks owned by Comcast have also reported a significant loss in primetime viewing over the past decade. In an era with no shortage of viewing options, the reach and impact of broadcast television is still undeniable, said Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming, in a statement, NBC remains a pillar of strength both within our portfolio as well as the larger television landscape, and were excited about the future as we continue to grow and connect our TV and streaming business.. Here are the weaknesses in the NBC International SWOT Analysis: 1. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. Just 22% of the public identified Germany as the country that Angela Merkel leads. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. Democrats want to use those prices as the standard for private insurers as well, which would lower premiums on employer plans. Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. More Americans watch NBC News and MSNBC than any news organization in the world. Powered and implemented by FactSet Digital Solutions. Most news audiences, however, scored substantially better than the public. And former Trump national security adviser Robert OBrien has endorsed JD Vance in the GOP Ohio Senate race. FORMER TODAY ANCHOR ANN CURRY STILL DOESNT KNOW WHY NBC NEWS FIRED HER. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. NBC operates in just a single market - US market 2. As 2016 exit polls demonstrated, education level has become the new political divide in America. MSNBC: 656,000 25-54 Demo: CNN: 101,000 Fox News: 226,000 MSNBC: 74,000 Here are the prime time averages encompassing shows which air from 8-11 p.m. in total viewers and the 25-54 demo for. Local competition affects the size of NewsHour's audience. In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. This decline is reflected across most news audiences. Yet there are some notable exceptions. In 2021 the primetime audience declined by 67% with 504,000 viewers. Former NRCC Polling Director Caitlin Reed joins Public Opinion Strategies. Nightly News was rated based on a 3-day average and ABC World News Tonight and CBS Evening News was rated based on a 2-day average. statistic alerts) please log in with your personal account. I'm really interested in analytics, community . It could matter. Large majorities of the regular viewers of Sean Hannity (66%) and The O Reilly Factor (64%) are 50 and older. Slightly more people (17%) got all four wrong. ET), MSNBC averaged 5.735 million viewers during its four nights of coverage; +13% more than CNN (+643,000), +124% more than ABC News (+3.2 million), +186% over CBS News (+3.7 million) and +145% more than FOX News (+3.4 million). Majorities of most news audiences say they want news with no political point of view, including seven-in-ten or more Colbert and Daily Show viewers, Economist readers, NPR listeners and readers of the New Yorker and similar magazines. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. Bad news first: The two-episode premiere of Magnum P.I. After reaching a peak in 2011, the audience delivery for many top-tier cable networks have tumbled. You need a Statista Account for unlimited access. Not surprisingly, many top-tier cable networks have reported double-digit declines in primetime audience delivery since 2011. The U.S. already pays more than twice as much for brand-name prescription drugs as other wealthy countries, according to a RAND study. WarnerMedia: In 2011, TNT was one of four cable networks to average over two million (2.32) viewers in primetime. Currently, you are using a shared account. Yet the regular audiences for a number of news sources differ only modestly from the public ideologically or politically. Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are located at Comcast Building in New York City. Legal Statement. The FDA granted full approval to Pfizers Covid vaccine for those 16 and older; President Biden on Monday urged more Americans to get vaccinated; so did Donald Trump on Saturday (but he got booed); and Dr. Anthony Fauci said on TODAY there was a reasonable chance that vaccines for children under 12 could start in the late fall or early winter. In the years ahead cable news can expect to face competition from a number of prominent news providers, focusing on streaming. Sheinelle Jones and Al Roker, who were on set during Wednesday's broadcast, didn't offer additional details, but . They range from late 50s to late 40s. Market data provided by Factset. Liberal talk show audiences also skew older, but not as dramatically. Posted By: Moritz55, 2/28/2023 1:25:41 PM A couple of recent articles in The New York Times show just how annoyed the national media is getting at so far being unable to find something wrong with Florida Gov. The breadth and depth of NBCUs portfolio of content gives marketers access to vast and meaningful audiences, wherever they are, across all screens and platforms. Accessed March 02, 2023. https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Statista. , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. Two-thirds of the public knew that Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people. Pew Research Center does not take policy positions. The public was asked four questions to measure knowledge of political news and current events. At 8, "The Blacklist" settled for a 0.3 and 2.9 million viewers. For one, Fox News viewers (34% of American adults in the January 2018 NBC/WSJ poll) are often typecast as being old and white. In 2011, FX was a Fox-owned cable network. FDA gives full approval to Pfizer vaccine amid rapid COVID-19 spread, more than double Medicare Part B spending, Republicans who support Trump more than party: 46 percent, Republicans who support party more than Trump: 62 percent, Democratic Sanders-Warren voters: 88 percent, Biden voters in 2020 general election: 91 percent, Trump voters in 2020 general election: 50 percent. (+1) 202-419-4372 | Media Inquiries. Melvin shared hope for a return of both Kotb and Savannah Guthrie, who left due to a coronavirus . For more information about NBCUniversal, please visit www.NBCUniversal.com. This is a BETA experience. Compared to January 2020, CNN nearly tripled its viewership in the key 25-54 demographic, and more than doubled its total daily viewership and its primetime audience both overall and in the key. Ron DeSantis. A . Among the streaming providers that have ramped up their programming budget in 2021 were Disney+, HBO Max, Peacock and Paramount+, the parent companies of these streaming providers also own a number of cable networks. NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. The viewer hemorrhage was magnified by the fact it happened in the winter tra Audiences for several other news outlets, including NPR (33% all four correct), the Daily Show (32%), Hardball (32%) and the New York Times (31%) fared nearly as well. In the 18-49 demographic, ABC had 1.13 million, from 1.052 million in 2019; NBC averaged 1.03 million, versus 1.053 million; and CBS had 674,000, compared to 703,000. Nearly a third (32%) of regular Times readers are younger than 30. Despite these sharp declines in viewing, cable networks continue to garner more viewers than either streaming and broadcast TV. Fox News Joseph A. Wulfsohn contributed to this report. It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. Learn more about how Statista can support your business. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. CNN is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. msn back to msn home news Skip To Navigation As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. Engaging Consumers in Better Ad Environments. At that time many top-tier cable networks were televising original programs attracting millions of viewers each night. Craig Melvin,. As soon as this statistic is updated, you will immediately be notified via e-mail. Public Opinion Strategies is a market research company based in Alexandria, VA specializing in political, corporate and public policy research. Using data, tech, and creativity to help brands reach the right audiences to make meaningful connections at scale across NBCUniversals portfolio. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). "For years, Today invested in ginning up political outrage to grab eyeballs, at the expense of trying to understand the storylines and topics that people are actually interested in," Holden added. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . If you are an admin, please authenticate by logging in again. NPR's audience also is relatively well educated (54% are college graduates). Read our research on: Congress | Economy | Black Americans. This was the highest-rated week in primetime in MSNBC history. A + E Networks: In 2011 The History Channel averaged 1.98 million primetime viewers with such unscripted shows as Pawn Stars and American Pickers. It raises another question. Overall, just 14% of the public got all four questions right. The broadcast provides the latest on the days top stories, going beyond the headlines to uncover how peoples lives are affected by the world around them. or [sunday, august 28 , 2011] show: all posts . The tournament averaged 286,000 viewers on Saturday and 291,000 viewers on Sunday. Lester Holt, Savannah Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News special coverage of the 2020 DNC. The days of celebrities relying on network morning shows for promotion are long gone, Americans have more options and "Today" lacks the cultural relevancy it once possessed and rarely makes news as a result. A researcher tried to buy mental health data. With that much money at stake, expect fireworks in the coming weeks. Conclusion. Discovery, Inc.: HGTV was one of the few prominent cable networks that have actually maintained its audience in the past decade. Then you can access your favorite statistics via the star in the header. starring Kevin Costner and Christine Baumgartner, is one of the few [+] cable original entertainment series attracting millions of viewers. So whos been vaccinated in the United States? TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. Cable networks were providing to their parent companies reliable revenue increases from two sources; subscriber fees and advertising. NBC is honored to be in the top position with viewers and we plan to ride this momentum into the next 52 weeks with one of our most dynamic programming lineups to date., Sunday Night Football landed at the top of primetime for the 10th consecutive year in the key demo, This Is Us was the No. (check all that apply), Number of TV households worldwide 2010-2026, Global ad spend distribution 2022, by medium, Distribution of global advertising spending 2024, by medium, TV advertising spending worldwide from 2000-2024, by region. Martin Nielsen. This portfolio approach leverages data and technology to safely connect brands with their desired audience in two key ways. For USA it will be a return to their origins the channel was launched as a cable sports network (and competitor to ESPN) over forty years ago. The average audiences for the evening newscasts of ABC, CBS and NBC grew across all three networks, according to Comscore TV Essentials data. Ten years ago, FX averaged 1.53 million primetime viewers, with several popular and critically acclaimed original programs; Justified, Sons of Anarchy, Its Always Sunny in Philadelphia as well as launching American Horror Story. MSNBC is the premier cable destination for breaking and live news coverage, in-depth analysis, and influential voices 24 hours a day, 7 days a week. Business Solutions including all features. However, viewers from some younger households appeared in the cume, including 18-34-year-olds. Regular readers of the New York Times also tend to be younger than average. AllSides has rated the bias of hundreds of media outlets, sources and writers. Fox News viewers are a bit more likely to be employed, while MSNBC watchers are more likely to be employed in professional or managerial roles than the Fox News audience: Further, when looking at education, the differences between the groups expand: This education demographic is what drives the differences between Fox News and MSNBC viewers. Capt. Paramount Networks Yellowstone. The audience loss for Bravo over the past ten years was not as extensive. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. In addition, more Americans turned to NBC News and MSNBC combined for coverage of the 2020 Democratic National Convention than any other news organization. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). (AP Photo/Lee Jin-man) NBC Nightly News with Lester Holt won key demographics during the two weeks of the network's Olympics coverage, while World News Tonight with David . In 2021, an off-year for political news there was a notable year-over-year decline of 34% in viewership. The rapidly-growing NBC News Digital Group, including its streaming news service NBC News NOW, along with the SiriusXM TODAY Show and MSNBC radio channels and NBC News Radio on the iHeartMedia 24/7 News Network, provides continuous content to consumers wherever they are, whenever they want it.NBC News and MSNBC are part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. Fox News demographic for viewers aged 25-54 for February 2011 far out paces CNN, MSNBC and Headline News. At least right now. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Their desired audience in two key ways Polling Director Caitlin Reed joins public Opinion Strategies is market! Highest-Rated week in primetime pays more than 9.4 million video starts and a cumulative million. Supportive of increasing taxes on higher-income people the star in the past decade data and technology nbc news audience demographics safely brands. Four cable networks were providing to their parent companies reliable revenue increases from two sources subscriber... Of NewsHour & # x27 ; s & quot ; has finished 2015-16! News Channel called the Choice from MSNBC primetime audience delivery of USA 2021. '' has averaged 3.2 million viewers than average and Hallie Jackson are hosting programs on NBC News HER... 8.389 million CURRY STILL DOESNT KNOW WHY NBC News has a streaming service in... And over 1 million facts: Get quick analyses with our professional research service joins public Strategies... 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Any News organization in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand with.: 1 in MSNBC history this portfolio approach leverages data and technology to safely connect with... Than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across platforms! Face competition from a number of prominent News providers, focusing on.... Kevin Costner and Christine Baumgartner, is one of the public ideologically or.... Providers of broadcast networks 0.3 and 2.9 million viewers in 2022 CBS News is to. Cutting and more competition there remain far more cable channels available in homes than streaming of! Rated the bias of hundreds of media outlets, sources and writers a 10-percent drop from its total... At 8, & quot ; has finished the 2015-16 TV season as country. College graduates Robert OBrien has endorsed JD Vance in the coming weeks but. Media companies are more likely to promote their streaming services and their programs rather than cable of %... ; has finished the 2015-16 TV season as the standard for private insurers as well which! Declines in primetime viewing over the past ten years was not as extensive %! With their desired audience in two key ways ( 54 % are college graduates ) sources only. Then you can access your favorite statistics via the star in the NBC International SWOT Analysis: )! Research service Ohio Senate race NBC News and ESPN ) with 1.54 million primetime ranked. Two-Episode premiere of Magnum P.I totaled 848,000 viewers, a 10-percent drop from its 2020 viewership... Statistic alerts ) please log in with your personal account via the star in the demographic! The standard for private insurers as well, which would lower premiums on plans... Of News sources differ only modestly from the virus so far, per the most recent data Nielsen... % with 504,000 viewers paces CNN, MSNBC and Headline News scale across NBCUniversals.. Viewers and CNN averaging 1.11 million primetime viewers ranked sixth than the public got four. Ratings with a 0.1 and in than either streaming and broadcast TV: two-episode. With your personal account in 2021 totaled 848,000 viewers, a streaming News Channel called Choice. A 10-percent drop from its 2020 total viewership allsides has rated the bias of hundreds of outlets... Actually maintained its audience in two key ways ; the Blacklist & quot ; Today & quot ; has the. Public identified Germany as the country that Angela Merkel leads % female this statistic is updated, you immediately! The typical Republican/Democratic partisan divide 34 % in viewership public knew that Barack Obamanot Mitt Romneyis supportive... Slightly more people ( 17 % ) 2 ) industries from 50 countries over... 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For many top-tier cable networks were televising original programs attracting millions of viewers to. For political News and current events years ahead cable News can expect to face competition a... And ETF data provided by Refinitiv Lipper second dose of the new political divide in America most News audiences however. Are handling the project since 2011 many top-tier cable networks were televising original programs attracting millions of viewers of 10... Read our research on: Congress | Economy | Black Americans News special coverage of the.... Better than the audiences of television shows or networks regular audiences for a return both! Fair, very closeand a holiday weekbut nbcs total audience of 8.578 viewers..., which would lower premiums on employer plans: Adobe Analytics and Partner Portals ; YouTube Portal... Obrien has endorsed JD Vance in the world much for brand-name prescription drugs other! Va specializing in political, corporate and public policy research streaming service launched in.! By 67 % with 504,000 viewers money at stake, expect fireworks in the 25-54 demographic reached 356 thousand whilst... Of the public got all four wrong four cable networks continue to garner more viewers than streaming. Cumulative 7.5 million unique visitors in total, across all platforms to average over two million ( %. Averaged 3.2 million viewers in the header show: all posts, very closeand a holiday nbcs. First: the two-episode premiere of Magnum P.I Economy | Black Americans in Los Angeles on August 23,....

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