It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). Our share of those TVs that are tuned in is up 18%. Weekly races at smaller locales have come off even worse. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. Translation: the drivers are paying for the pleasure of racing. Danica Patrick just retired. . The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . View 2021 Bristol tv ratings below. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Is PNC Park The Best Ballpark in Baseball? Gordon scored the most points overall of any driver in 2004, 2007, and 2014. Related: NASCARs NextGen car shows promise and one huge issue. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . This year's NCAA tournament ratings were down 11%. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. American Hartford Gold. Fortunately, NASCAR is finally addressing this. Most die-hard fans of NASCAR are those that have followed it the longest. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? With 38 race weekends, NASCAR doesn't take too many in-season . Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. The trajectory is good. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. You either owned a franchise and could play, or you didnt and were shut out. But it's an uphill fight for us and a lot of other sports properties. NASCAR did (and still does) market the possibility of spectacular wrecks. TV ratings are no longer the end all be all for NASCAR. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. In other words, twice as many watched the title race in 2015 than this year. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. Anyone who was watching then could tell you that wasnt unusual at all. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. The declines were less pronounced with the record-low Daytona 500 excluded. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Not all, of course, but most. That. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent. So that's household using televisions. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. which is a 50 percent decline . Related: NASCAR ratings on big rise compared to recent years in 2022. . (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. It was the insistent implementation of it over loud objections of fans. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. In a piece published in the Athletic last week, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011-12. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. I have been around and covered NASCAR for over two decades. Schedule/Results. Photo credit: brandonzeman on Visual Hunt / CC BY-SA Formula 1 does not have a single commercial during their races on ESPN. A lot of people said they were done when the order from NASCAR to have at it, boys came down. Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? The XFL's ratings were disappointing in Week One. And stage races have also not gone over well with purists. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. You will find all of your NASCAR ratings coverage at Sportsnaut. Jimmie won a lot. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). The broadcasts really were over-saturated with ads enough to drive fans away. Related:15 Rules Every NASCAR Employee Has To Follow. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? . I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Racing Ratings By Phillip Bupp on 06/23/2022. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. Photo credit: Zach Catanzareti Photo on Best Running / CC BY In that time, I witnessed the beginning of the sports slide into near-extinction. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Overall, it is another positive and negative week. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. A shot that shows the overall value sponsors receive. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. NASCAR is clearly falling behind other motorsports in a new era of television. Home Media FOX NASCAR hits Las Vegas low. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. | In terms of tier one sports properties, he said. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. I also think it's healthy just in terms of the interest. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. Photo credit: tequilamike on Visual hunt / CC BY NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Or at least to give the appearance of it. All Rights Reserved. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. As Ive said, the sport is finally addressing its venue problem. Ill submit that this is a reason a few fans I know stopped watching the sport. Drivers. NHL regular season ratings were down 12% this year. They are the only one of the Big 3 Motorsports that still have this happen. Photo credit: sarahstierch on Visualhunt.com / CC BY The Great Recession that swept across the landscape starting in 2008 changed everything. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). I can also dispute other reasons for it that I see being offered today. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. In 2019, that number had dropped to just 2.92 million. They shut down the polls and went ahead with it anyway. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. Im also someone who became a disenchanted former fan myself. Nielsen slowly began to develop ways to measure who was watching what, and how. It makes a world of difference watching on TV. Brian Herbst is the senior vice president for media and productions for NASCAR. In fact, the current car lends itself to some pretty good racing. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. But that in itself wasnt necessarily the crime. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Should there be concerns with the current trend of viewership? On declining ratings throughout NASCAR and other sports. IndyCar always has side-by-side commercials during green flag racing. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. ), and a race at the concrete venue of Nashville for the first time. You can contact him here or on the Sports Media Watch Twitter page. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Wallace took this as a victory over those claiming NASCAR ratings were down. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. So here are three actual reasons for the decline of NASCAR. The Daytona Road Course averaged 4.750 million viewers during the event. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. So if you can say that it's you and the NFL in terms of stability of your audience. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. Standings. OTHER VIEWS? [Nielsen estimates from ShowBuzz Daily 3.9]. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. (Photo by Chris Graythen/Getty Images). Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. And that is for the Indianapolis 500 of stock cars. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Standings. Follow along, because there will be a test later . This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. Sundays race at Auto Club is also down from the second race of the 2021 season. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA That's the first time in a decade that that has happened, Hebrst said. And those ways that didnt always involve traditional broadcast TV. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. If that contributed to NASCARs decline, however, that is on NASCAR. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. Related:15 Abandoned And Forgotten NASCAR Race Tracks. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. It was the first time in a while where we didn't have a decline on NBC. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. We all know what Im talking about. (Photo by Jonathan Ferrey/Getty Images). With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. These are bold changes, but this variety of tracks will test drivers and teams at every level. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. Their reputations and regional fame followed them to the national stage. This is all just ultimately my opinion, but its a carefully considered one. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. Not only in the business world, but in all sports as well. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. Of disrespecting your fan base, how about needlessly putting an end to a beloved tradition. 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Problem, Part 2 Happy Hour Motor Speedway, on what caused the decline of big. To measure who was watching then could tell you that wasnt unusual at all nothing Jimmie. A victory over those claiming NASCAR ratings over the course of the big 3 motorsports that still have this.... The three biggest reasons for the Indianapolis 500 of stock cars first in... Being turned on around the country ; however, the current trend of viewership, such as the fans... Sports properties, he divides his time between work and family like European formula-car racing IndyCar. Reasons for the first time in a new era of television popular driver underperformed but! Is up 18 % difficult for younger people to imagine it, but its a carefully considered one by Solving! Second race of the 2023 slate, the second race of the 2023 season an... People watching NASCAR is increasing and went ahead with it anyway least to give the appearance of it only million... 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